Well, this made me do a double-take. Microsoft's ultra-dedicated (and, to me, ultra-annoying) "Corporate VP of Interactive Entertainment Business, Entertainment And Devices Division", Peter Moore, is leaving the company to join the newly-restructured Electronic Arts, specifically heading up the Sports "brand", one of many between Games, Casual, and -- wait for it -- The Sims. Yes. There's a large portion of this company dedicated to The Sims. Moore, the former President & COO of Sega of America, helped launch the Dreamcast in America in 1999, before moving on in 2003 to Microsoft to help with the creation and launch of the Xbox 360. Prior to his gaming career, he was Senior VP of Marketing at Reebok International, and was also President of Patrick USA, a subsidiary of a French sportswear company. Which I guess makes him qualified to run a Sports "brand".
I suppose this explains why he was less antagonistic this year at e3. Seeing as he'll be heading up a department of a company that'll design for the consoles he's been competing against for three-plus years.
Or this explains the 60fps/360 and 30fps/PS3 decision EA came to. No, wait, that's laziness.
-K
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